Reusable content feature in SharePoint 2013 allows you to
create small chunk of content and reuse the content across several pages. This is
a great feature for creating content is to be repeated on multiple pages such
as a disclaimer note, copy right message. In this article I will explain the
steps for creating reusable content in SharePoint 2013 and how to utilize it in
your pages.
For creating reusable content the features “SharePoint Server Publishing Infrastructure” and
“SharePoint Server
Publishing” have to be activated in the SharePoint site collection.
Creating Reusable
Content
1.
Navigate
to the Reusable Content List by clicking site contents->Reusable content
3.
Enter
value for Title, comments, and reusable HTML.
4. Tick the
Automatic Update check box if you want to the change in reusable content to be
reflected in all pages were it is used. 
5. Click Save to save the reusable content.
Utilizing Reusable Content
1. Navigate to the page in which you
want to add the reusable content
2. Edit the page by clicking the edit
link
3. Tab to Page Content section
4. Click on the Insert tab from the page
edit ribbon and click Reusable Content button.
5. From the list of reusable content
that displays click the name of the reusable content that you want to add to
the page.
